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The Fate of Mitsubishi....

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montero1
7/29/2006 8:00:04 PM
I keep reading that if sales don't increase, they will pull out of the U.S. If this happens, how will this affect all Mitsubishi owners, as in service and parts availability? I can't see how Mitsubishi is hurting, but Kia and Suzuki aren't?!?
XTREME
7/29/2006 8:49:55 PM
Sales for Mitsubishi Motors in 2006 have increased quite a bit from what I've read so it looks like they'll be staying in the US.
davidmitsusrock
7/29/2006 9:24:22 PM
**** they would neve rleave the US, anyhow if they did i would die
estraw
7/29/2006 9:26:14 PM
if they did i would move to europe or just import one
davidmitsusrock
7/29/2006 9:26:45 PM
i would move to japan
Lil Evo
7/29/2006 11:59:12 PM
and he's smuggling me in his suit case ^^^
davidmitsusrock
7/30/2006 12:21:52 AM
lol
montero1
7/30/2006 6:37:38 AM
I left the same post on another board, this is one of the responses I got:



"Mitsubishi has been in trouble for some time. In the past their quality has been less than stellar, there have been scandals in their manufacturing plants, and their products have been slow sellers. If they leave the US market (unlikely), parts will still be available, so don't worry.

I don't think they will leave. The new Eclipse is a knock-out (although not a real sports car), the EVO is popular (especially with car thieves), and maybe they have something interesting coming in the future. Maybe. Here's the problem: When was the last time you heard anyone say, "I just have to get down to the Mitsubishi dealer and get me a new Galant, or Lancer?"

I admit the Lancer wagon is pretty cool, but how many have they sold? And remember the Diamante? Neither does any one else. Mitsubishi should bring its i to America. With gas at $3.00 per gallon and rising, the i would sell like hotcakes. If you want proof, watch how quickly the Honda Fit sells, and it's a 5-year-old car.

Kia is now part of Hyundai, one of the world's largest industrial companies. Suzuki is part of the GM global conglomerate, and many of their cars are Daewoos in disguise. I once owned a Daewoo product ('91 Pontiac LeMans, trouble-free for 150K miles), and to be honest I'd buy a Suzuki (although they are hopelessly under-powered), and maybe even a Kia (but only a brand new one), before I'd buy a Mitsubishi, even an EVO.

One of the wonderful things about living in the US is that we have so many different brands from which to choose (except for SmartCar, Fiat, Alfa Romeo, Renault, almost anything with a diesel engine, etc.). If you like Mitsubishis, then by all means spend your money at your local Mitsubishi store.

Me? I'm sticking with Honda and Toyota.

--------------------
MC "
montero1
7/30/2006 6:40:12 AM
Another reply I got, makes me feel better.........



"Vancouver Sun

Friday, June 23, 2006





According to a June 5 report in the Crain Automotive News, Mitsubishi has no plans to leave the U.S. market.

Hiroshi Harunari, CEO of Mitsubishi Motors North America, Inc., told the paper "The U.S. market is vital to all import manufacturers. Mistsubishi is no exception."

Harunari was responding to comments in an earlier Automotive News story attributed to Sinichi Kurihara, Mitsubishi's top product development official in Japan. That story said Kurihara indicated Mitsubishi was considering leaving the U.S. market if its new C platform vehicles, which include a redesigned Outlander and Lancer, are not a success. Harunari said the comments were "grossly misinterpreted" by Automotive News.

The new Outlander has sold well in Japan since its launch there in October. It goes on sale in the U.S. in the fall.

"We have very high hopes that Outlander will be a tremendous success here as it has been in Japan," Harunari said in a letter to dealers. "We wish to make clear that the continuation of our business is not directly tied to the sales success of the Outlander."

The letter was also signed by Osamu Masuko, president of Mitsubishi Motors Corp."
06OutlanderSE
8/3/2006 6:15:58 PM
whoever said theyre are sticking with honda or toyota are gay....they are two of my least favirote brands.....

Mitsu will always be number 1 to me....and im sure alot of other people feel the same..
dirtwagon
8/3/2006 6:32:01 PM
So here's what's apparently happening-
Mitsu says they are staying and the critics say they are going....lol
The last news I heard was they were not,leaving the US anytime soon, they just needed to make their product more marketable to the US crowd.
davidmitsusrock
8/3/2006 7:45:24 PM
people people people let me tel lyou some of mitsus plans

ralliart galant,
new outlander,
new montero(maybe)
eclipse ralliart (in the makings)
lancer ralliart turbo?!?!?!?!

mitsu will not the leave the US anytime soon that is simple. they are actually doing better then they have the past few years. and they will be comming out with many new cars.
superinflamo
8/3/2006 8:41:00 PM

quote:

ORIGINAL: davidmitsusrock

people people people let me tel lyou some of mitsus plans

ralliart galant,
new outlander,
new montero(maybe)
eclipse ralliart (in the makings)
lancer ralliart turbo?!?!?!?!

mitsu will not the leave the US anytime soon that is simple. they are actually doing better then they have the past few years. and they will be comming out with many new cars.


I say mitsubishi gives birth to another new car, however this one based off of the 3000 GT, shiet, call it the VR10, and make it a bitchin car. Make it so good, that Toyota will rethink about there new supra coming out. haha thatd be krazy as ****, a 10K GT VR10
>_<

and although Mitsubishi is rather a decent company, my number one is Toyota.
06OutlanderSE
8/4/2006 10:45:11 PM
mitsubishi is not going anywhere anytime soon....my dealer says corporate says there sticking with the u.s. market.....alot of changes to some products but there not leaving...

The day they leave ...is the day i have to move to...it will dissapoint me more than anything.....
dirtwagon
8/6/2006 3:43:45 PM
At least it sounds like they have some more appealing products coming to the US. The also are supposed to have a R/A Endeavor. However, it seems when they launch a R/A product line, it is almost just on par with other autos, it's nothing that Wow's you, it looks nice, but it needs a little more "GO" with the "show".
TheEngineer
8/7/2006 8:59:07 AM
quote:

ORIGINAL: 06OutlanderSE

whoever said theyre are sticking with honda or toyota are gay....they are two of my least favirote brands.....

Mitsu will always be number 1 to me....and im sure alot of other people feel the same..

hey they both make pretty damn reliable engines too
especially toyota
off roader
8/7/2006 7:54:39 PM
As someone who's been involved on the off road side of the house, I've been speaking for the past couple of years with one of the R&D guys at Cypress & have actually taken him on his first off road wheeling trip (about a year ago). He obviously really enjoyed it and also our club's passion for Mitsu 4x4's. During the trip he also brought along a video cam and taped us discussing our likes and dislikes of their vehicles.

While talking the subject came up with what they've done, what they're doing, and where they're going and it was during this discussion that I mentioned how massively stupid it is that in all the years that they've DOMINATED the Dakar rally we've never seen mention of it in any US Advertising.

He did capture this in his video and subsequently showed it to his superiors and eventually mention of it got over to the marketing folks. Lo and behold, I see a recent add from Mitsu that now mentions the Dakar rally. Score one for the underdogs!!!

Of course I can't mention that win w/out bringing up that moving forward no more Montero's will be brought to the US. Mitsu's current strategy is to sell what they have in inventory and focus on what's currently making money for them and that's apparently the other vehicles.

When I asked about the health of Mitsu Motors USA and he tells me they're not leaving N. America any time soon but they are revisiting their current marketing strategy, target market, product line up, etc. In short it's a time of change and everything is on the chopping block.

Also I should note that it was a small group in at the Cypress site (marketing was not involved) who coordinated and put together the first MOD show last year and marketing even said they didn't think it would work and wanted nothing to do with it. Shows you how aware Mitsu marketing is. I say it's time that group pull their head out of the proverbial sand (replace sand with another more descriptive word)...
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